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Katherine O'Harrow

Communications + Copywriting
  • + Social Media Work
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Photo by Plush Design Studio from Pexels

Photo by Plush Design Studio from Pexels

Your Online Course Post-Launch Checklist →

March 10, 2020

*Note: This blog was originally posted to Medium for CourseCraft – 3/10/2020

An online course can be a big project, but if you really want your course to be successful the work you put in after launch can be just as important as the course creation process itself.

In a lot of ways, an online course is a set-it-and-forget-it product. The promise of passive income is why a lot of course creators get into this in the first place. But there are a few things you need to do after your launch to ensure the success of your e-course.

This short video walk-through shows you ways to incorporate the following into your checklist:

Interact and engage with your students

  • How to actually reach them

Use analytics and course stats to inform your marketing strategy

  • How to make data-influenced changes

Keep promoting, even after your course launches

  • Why post-launch promotion is just as important as pre-launch

Learn from past courses to make your next one even better!

  • How to make the most of your past experiences

Looking for more ways to improve e-course? CourseCraft provides an “E-course Creation Toolkit” playlist on YouTube full of useful tips and tricks that span through creation, marketing, and customization.

If you’re looking to share and chat with fellow online course creators, be sure to join our Creative Online Course Makers Facebook group. Make sure to follow CourseCraft news and updates on Facebook, Twitter, and Instagram.

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